A Thai Tea Experience Brand

Experience Your
Unique Essence

Creative Tea Culture

We are not just selling tea. We are designing taste, emotion, and culture.

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The Brand

Crafted to inspire, delight, and quietly bring people together

TOORS is a blended tea line, a Thai tea experience brand rooted in craftsmanship, cultural curiosity, and mindful rituals. Born from years of exploring tea cultures and local botanicals, TOORS reflects the belief that tea is more than a beverage — it is a medium for connection, reflection, and sensory discovery.

Each TOORS blend is handcrafted in small batches in Thailand, combining quality tea leaves with locally sourced herbs, flowers, and natural aromatics. Inspired by tea traditions from around the world yet interpreted through a contemporary Thai lens, TOORS balances tradition with thoughtful innovation.

From soft floral notes to warm, grounded profiles and vibrant tropical accents, every blend is designed to express a distinct mood and character. TOORS invites drinkers to explore their own palate and emotions through tea — whether enjoyed hot or cold, served in cafés, concept stores, hotels, or shared moments of pause.

Toors Tea — tea flower in bloom
100%
Handcrafted in Thailand
The Problem

Tea has become boring.

01

Commoditized

Mass-market tea is bland, generic, and interchangeable. No craft, no story, no soul.

02

Tradition-Locked

Legacy brands focus on heritage and luxury status — not the emotional experience modern consumers crave.

03

Under-Designed

Unlike coffee, wine, or fragrance, tea has not been treated as a creative design medium.

The Solution

Where Creative Tea Meets
Flavor Technology

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Flavor Design Technology

Proprietary 3–4 essential oil layering system inspired by perfumery science. Each blend is engineered for precise sensory profiles.

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Sensory-Emotion Mapping

Data-driven approach mapping tea compositions to emotional states — calm, focus, warmth, curiosity.

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Natural Extraction & Local Ingredients

Advanced natural flavor extraction from Thai and SE Asian botanicals — pandan, lemongrass, jasmine, Thai basil.

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Cultural Experience Platform

Each blend tells a cultural story — from Tokyo to Marrakech to Paris. Tea becomes a creative exploration medium.

From Grower to Cup

Delivering a sense of creative natural tea

Tea grower picking leaves in Northern Thailand
01

Tea Grower & Community

We source from local tea growers and organic communities in Northern Thailand's high mountains, preserving traditional cultivation practices.

Fresh tea leaves — artisanal processing
02

Manufacturing

We work closely with local tea manufacturers to refine our production systems to meet international standards while maintaining artisanal quality.

Tea terraces in Northern Thailand highlands
03

Creative Delivery

We carry these values and our story throughout the entire supply chain, delivering them thoughtfully into consumers' hands.

Blend Architecture

Engineered like perfume.
Brewed like tea.

80–90% Quality Tea Base 10–20% Flowers, Herbs & Fruits

+ 3–4 essential oil layers, composed like a fine fragrance

Top Note First impression · e.g. Bergamot
Heart Note Body enhancer · e.g. Sweet Orange
Floral Bridge Complexity · e.g. Neroli
Base Note Warm finish · e.g. Ginger Oil
Quality Tea Base 80–90% of every blend
Top Note — Bergamot
Heart Note — Sweet Orange
Floral Bridge — Neroli
Base Note — Ginger
Collection

Signature Blends

Multi-cultural blends: Japan · France · Morocco · UK · Thailand and beyond

Choose what inspires you most

Visionary blend
Visionary
warm & uplifting
Black tea, Earl Grey, lavender, maqui berry, cardamom oil
Escape blend
Escape
sweet & aromatic
Oolong no.17, rosemary, pandan leaf, mountain marigold
Kanom Time blend
Kanom Time
sweet & joyful
Pandan leaf, chamomile, mulberry leaves, butterfly pea
Warm Thought blend
Warm Thought
grounded & refreshing
Black tea, cinnamon, lavender, osmanthus, pepper
Rosy Muse blend
Rosy Muse
floral & fresh
Oolong no.17, rose, bishop rose, roselle
Blooming Tale blend
Blooming Tale
light & shining
Lemongrass, rose, lemon marigold, mint
Tropical Oasis blend
Tropical Oasis
fruity & sweet
Oolong no.17, bishop rose, cinnamon, lemongrass
Single Origin

Toors Single Origin Tea Selections

Thai grown tea from high mountain to your cup

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Organic Assam Black Tea

GI Certified
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Organic Assam Green Tea

🍂

Organic Oolong Red Tea

☁️

Premium Organic White Tea

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Oolong Tea No. 17

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Oolong Dong Ding Tea

Product Range

Product Architecture

Entry Point

Core Collection

Global Classics, Reimagined

  • English Breakfast (Creative Twist)
  • Golden Earl Grey
  • Green Tea / Sencha
  • Oolong / White Tea

Accessible entry point

Signature

Cultural Collection

Hero of Toors

  • Visionary
  • Warm Thought
  • Escape
  • Kanom Time
  • Free Spirit

Brand identity driver

Limited

Seasonal / Limited

Creative Playground

  • Fashion-like drops
  • Emotional themes
  • Collaboration blends
  • Artist editions

Excitement + brand energy

Ways to Work Together

From supporting product
→ To featured brand experience

B2B — ODM & Collaboration

For Hotels & Cafés

Custom tea experiences that carry your identity

  • Custom blend creation for hotels & cafés
  • White-label with branded visibility
  • Co-branding: "Tea by Toors" always visible
  • Signature menu naming (not generic tea)
  • Brand story always told with product
B2C — Premium Retail

For Tea Lovers

Premium tea experiences, direct to you

  • Online direct-to-consumer
  • Premium packaging & storytelling
  • Branded experience, not commodity
  • Subscription & gift collections
  • Hospitality retail in Phuket
  • Tea workshops for special occasions
Services

Our ODM Services

Our team collaborates closely with yours to achieve optimal results.

Artisanal tea leaf processing
01

Tea blending to lift up brand experience

Product branding solution

02

On-site tea and food service design

Partnership and collaboration

03

External brand communication and strategy

CI, marketing, packaging design

04

Internal brand communication and strategy

Service operation and culture

05

Onsite Tea Branding Workshop

Hands-on education and team training

Education

Tea Service Training

Available upon request — complimentary for first session

  • Tea aroma & taste exploration
  • Essential tea knowledge
  • Key descriptors and explanations for each tea
  • Tea recommendations and selection guidance for customers
Northern Thailand tea plantation

Hands-on sessions tailored to your team and venue — bringing the full Toors story to life at the point of service.

Clients

Trusted by Phuket's Hospitality Services

Toors serves hotels, resorts, spas, and cafes across Phuket and Bangkok — creating signature tea experiences for international guests.

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TEAVA Wellness & Spa

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Yuzu Omakase

Project Artisan

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Central Retail

Vida Nova

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Phoenix Restaurant, Bar & Cigar Lounge

Kalunyoo K. (Folk)
MD | Tea Experience Designer
Founder

Founder & Managing Director

KALUNYOO K. (FOLK)

MD | Tea Experience Designer

A passion for culture, tea, and experience design drives everything at Toors. The founder brings expertise in creative brand building, flavor design, and cross-cultural storytelling — combining deep tea knowledge with a modern, design-led approach to building a global brand from Thailand.

Qualifications

  • User Experience Design Expert
  • Tea Blending Master Class — Asian School of Tea
  • Tea Connoisseur — Asian School of Tea
  • Advance Executive Programme on Leadership and Management — Møller Institute, University of Cambridge
  • Nutrition Coach — Institute for Integrative Nutrition, USA
  • Master of Business Information Management — La Trobe University, Australia
Creative Brand Strategy Flavor & Blend Design Cross-Cultural Storytelling B2B & Hospitality Partnerships
Contact

Want to create a blend?

Whether it's for your brand, your space, or a one-time experience — the best blends start with a conversation.

hello@altmean.com